AThe two Christmas campaigns, Madeira Wine and Madeira Embroidery, will reinforce each other - even with identical messages and slogans. These are two traditional products from the region of high quality and international reputation. In this regional campaign targeted at Madeirans and visitors, we talk of authenticity and encourage their use as gifts, ultimately inviting the use of these flagship products which are genuinely Madeiran and form part of the traditional Madeiran Christmas.
Aims - To demonstrate the versatility, uniqueness and beauty of Madeira Embroidery within the contexts of decoration; - Suggest a supply and use of Madeira Embroidery during the Christmas season; - Increase sales during the Christmas season and New Year; Target Audience - Madeirans within the age group of 30 and older; - Domestic and foreign tourists. Message The image of the Madeira Embroidery Campaign is focused on the product, highlighting its characteristic beauty and refinement, features that make it so special for Christmas decorations. Complementary messages used in other materials and aimed at visitors wager on awakening curiosity to gain more information on Madeira Embroidery. In the advertising aimed at Madeirans, the focus is on the use of the product as well on the suggestion of giving it as a gift.
Slogan Common to the Madeira Wine and Madeira Embroidery Campaigns
Portuguese Slogan: Genuine Christmas Moments - Reinforcing the message as used for the Christmas campaign last year, revealing Madeira Embroidery as sponsors of true Christmas moments, bringing to mind a tradition that can be renewed. English Slogan: Genuine Christmas Moments - The intention is to show visitors that Madeira wine and Madeira Embroidery are symbols of the Madeiran Christmas.